Are your Identity Cards bad for your image?

Identity Cards, Work Passes, Access Control Cards, have mostly been looked at as an unwelcome necessity as the security of individuals and premises has become more highlighted.

Over the years the cost of plastic card printers have reduced and many companies large & small have adapted digital printed Identity cards. Some companies have looked at their expenditure on cards as an extension of their business, many have had professional graphics companies design their images so that their cards are an extension of their company image.

Others are still seeing the purchase of identity cards as a necessary evil alongside their other security requirements. Why are they missing out on an opportunity not only to promote and enhance their company image, by having their cards either produced by a card bureau, or having professional graphics produced for a bureau to utilise in the production of their cards?

With many finishes available and different security features, available to enhance the look of a card. It is not good commercial sense to laminate a piece of paper because it seems a cheap way to achieve an aim.

A combination of many different technologies is available to be incorporated into a design. Features such as Ultraviolet inks, Holograms, Guilloche & fine line, Micro text, Ghost imaging, Bar coding, PDF's watermarks etc. are all available plus other finishes.

They not only enhance your card but also help to give a favourable impression of your staff & company. And as always, first impressions count.

With technologies in the card printing field rapidly moving on and the use of Biometric and RFID technologies being embedded into the makeup of the card, things are moving at a rapid pace. Your card is now more than just a little bit of plastic with a photo.

For more information on the possibilities available, contact Spectrum Positive Identity & Training Ltd for further information.